Archives

One of the first ways marketers segmented consumers is based on generational age groups.  The idea is that shared experiences throughout life, especially in the coming of age years, create bonds [...]

BACKGROUND Vitamix is a privately owned company located in Olmstead Falls, OH. They were founded 50+ years ago by the Bernard family who were light years ahead of everyone else in recognizing the [...]

My first position right out of college was that of a Pricing Research Specialist for a supermarket chain.  I managed the company’s Price Comparison Index that tracked our prices against [...]

“The sun is a powerful source of energy. Every hour the sun washes the earth with billions of kilowatts of energy. Yet with a hat and some sunscreen you can bathe in the light of the sun [...]