Archives

Where do you stand?     As polarization becomes more embedded in American culture, the Pew Research Center conducted a segmentation study that is extremely contemporary and relevant to this [...]

By now marketers know the Millennials quite well. Their desires for experiences over products, authenticity, and to rent, share, and barter rather than buy have become well known and documented. [...]

With Baby Boomers working at older ages and Generation Z (also known as the iGens) coming of age as adults in the workforce, we now have the unprecedented situation of four distinct generations [...]

Everyone’s torn this way and that. It’s easy to lose concentration or to find yourselves prioritizing the wrong things. If your brand feels like it’s drifting, here’s 6 sure signs that you’re not [...]

  Very often when doing research and branding, the most difficult, meaningful fact or truth to uncover is that which is most obvious. In some cases we know too much and we have established [...]

The growth of social communities has created the opportunity for brand-building to move from marketing and sales alone to ALL your employees. Who better can be your brand ambassadors? Whether [...]

From a branding perspective, family business are different by nature of presence, influence and control of family members and their inherent legacy. The brand should provide all the assurances [...]

A strong brand is a compounding asset. Day-to-day, it contributes to higher sales and margins versus competition, along with a host of other business management advantages. In the aggregate, it [...]

How do you explain the importance of the value a brand can carry? Brand is not only a tactical aid to generate short-term sales. It is a strategic support to a business adding long-term value to [...]

One Media at a time It wasn’t that long ago when the only major challenge, and measure of a great ad, was “breakthrough.” The ad needed to stand out from the clutter of competition and other [...]